Approach

Our strength and passion is building authentic communication strategies for brands with purpose to create impact. The 24/7 information rollercoaster can drown out your message or provide ample platforms to ensure its delivery. We see the opportunity within the challenge.

HOW DO WE DO IT?

First, we LISTEN to fully understand the scope of your challenge and driving factors.
Second, we ASSESS your current assets and resources.
Third, we DELIVER a strategic approach with recommendations.

Every campaign is distinct. Every budget is different. Every timeline varies, but our general approach remains the same: a thoughtful, multi-faceted and comprehensive plan of action that reflects your organizational values to meet your goals.

Services

Brand Building and Management

As your Brand Agent, we help build and refine a new product, initiative, or campaign with a customized Brand Platform and launch strategy. We also work with clients needing a brand refresh to uniquely position themselves within a target audience and elevate their message or cause. For creative needs including logo design and collateral development, we work hand in hand with our network of graphic designers to ensure brand consistency.

Strategic Communications, Community Relations and Public Affairs

With knowledge of the policy and regulatory rule-making process and today’s media cycle, we design and support public affairs strategies. Our experience includes being in the forefront of high-profile public affairs issues impacting main street and Wall Street. We’ve counseled clients on their philanthropic giving, corporate social responsibility and diversity, inclusion and engagement strategies.

Spanish-language Content Development, Organizational Capacity and Outreach

Going beyond direct translations, we take a multi-nuanced approach to strengthening and building Spanish language organizational capacity. Services include:

media analysis
community outreach,
translation service management,
content development, and;
social media analysis.

With the growing activism and influence of diverse communities in the United States, it is critical that brands and organizations demonstrate an authentic commitment to the Spanish-speaking community across communication platforms.

Strategic Communications / Thought Partnership

Who you are and what you are about should be echoed throughout your communications strategy.

We work with you to ensure the right message, platform, messenger, and media strategy based on research and benchmarking. As your trusted partner, we create a customized action plan and support your advocacy through speechwriting and media training.